The Sago Festival is primarily celebrated, annually, in Kuala Penyu, approximately 2 hours drive from Sabah's capital city Kota Kinabalu. Rumbia or sago comes from the family of palmae. It is mostly found in Kuala Penyu and the surrounding districts of Beaufort and Papar. The starch or sago that is rich in carbohydrate is an alternative staple food for the Bisayas and Kadazan (Dusun Tatana) people and is locally known as "ambuyut".

No part of the sago palm is discarded. The locals use the leaves as roofing materials and the branches (known locally as kumbar) for making their house's walls. Floor mats and baskets are just some examples of things made entirely from the plant.

A rumbia information center is located at Kampung Kasugira in Kuala Penyu and it also provides displays of sago and its many uses, handicrafts as well as demonstrations of sago delicacies.

Rumbia Information center can be reached at tel: (+6088) 915626 / 913995